ABSTRACT
A digital newsroom is an organization’s web-based repository of new releases, reports, videos, fact sheets, biographies and histories, links to media coverage of the organization, information for investors, contact information and more. A media kit is, in a sense, an expanded news release. Media kits contain at least one news release. They also contain other documents, such as backgrounders and fact sheets. The primary audiences for digital newsrooms and public relations media kits are journalists and bloggers. The medium of digital newsrooms is the web, making them ideal for the storage and distribution of vast amounts of information and multimedia materials. Digital newsrooms are well-organized with highly visible navigation menus that lead visitors to such categories as news releases and videos. Within each category, a table of contents lists document titles/links, and a photo or other image often accompanies each document title. Any format that gathers and organizes a small number of documents can be suitable for a media kit.
