ABSTRACT
A backgrounder supplements a news release. For example, a backgrounder can be a biography of a key individual mentioned in the news release. A backgrounder can be a link in an email news release, a document in an organization’s digital newsroom or “About Us” website section or a document in a paper media kit. When a backgrounder exists as a document or page in an organization’s digital newsroom or “About Us” section, its audience is anyone seeking information about the organization. The headings for digital and PDF/paper backgrounders are like those of email and PDF/paper news releases except that instead of “News Release” in large type, a backgrounder, of course, has “Backgrounder.” The standard organization of a backgrounder begins with a defining sentence, then moves to a description of the beginning of the person, organization or event, and then moves in chronological order from the past to the present—at which point the backgrounder ends.
