ABSTRACT
As its name suggests, the photo opportunity advisory is designed to attract photographers and videographers to an event. Photo opportunity advisories sometimes are part of media kits. However, they can be sent individually to journalists and bloggers. Like news releases, photo opportunity advisories can be distributed via email and announced via social media such as Facebook and Twitter. They also can be posted in digital newsrooms. A photo opportunity advisory must move quickly to a detailed, engaging description of a forthcoming visual event. The headings for a photo opportunity advisory are like those of email news releases except that instead of “News Release” in large type, a photo opportunity advisory, of course, has “Photo Opportunity.” The subject line of an email photo opportunity advisory includes the words “Photo Opportunity” or, to save space, “Photo Op.”. Photo opportunity advisories often open with a descriptive, promotional paragraph.
