ABSTRACT
The purpose of a video advertisement is to motivate the viewer to take a desired action, usually in the form of a marketplace transaction. Because of its sight and sound dynamics, television in particular is considered a prestigious medium and seen as especially effective in building and maintaining a corporate or product image. Video advertising is delivered on four screens: traditional televisions, computers, tablets and phones. Video ads are found in websites and social media, including YouTube videos. An effective video ad stays on strategy. It uses both sight and sound to rise above the clutter of media messages. It grabs and holds the attention of viewers. A storyboard is a more visual demonstration to a client or an account executive of how the words and pictures will be married into a single persuasive message. In a storyboard, drawings for each camera shot depict the sequence of action, camera angles, widths, settings, special effects and graphics to be used.
