ABSTRACT
Sales letters and e-blasts are mass-produced. Sales letters can be expanded into more elaborate direct-mail packages. The audience of a sales letter or e-blast is one person. Successful sales messages and e-blasts rely on database-driven knowledge of individual consumer preferences. E-blasts, of course, use email delivery. In sales letters, teaser headlines are optional. Unlike most other business letters, sales letters highlight key passages with design elements such as boldface type, different-colored type, underlining, capital letters, subheadlines𔃀and even handwritten sticky notes, prepared and attached to the letter by a machine. Sales letters can use a variety of organizational strategies. Like sales letters, the usual medium for direct-mail packages remains traditional paper and the postal service. A direct-mail package is an unsolicited persuasive message sent to consumers on a mailing list. Each part of a traditional direct-mail package has a specific function.
