ABSTRACT
The uses of social media in business communication tend to cluster into three areas: communication with potential employees, internal communication and employees’ use of private social media in the workplace. Audiences for social media within the category of strategic writing generally are fellow employees or business associates, such as suppliers or distributors. For college students seeking a job or internship, social media can be a powerful help—or a powerful hindrance. Programs such as Yammer, Slack and Trello offer project-management features that allow colleagues to simultaneously create, organize, share and edit specific documents and larger communication campaigns. Organizations that have found beneficial ways to address private social media use during working hours tend to have a similar approach: They ask their employees to help them create realistic policies. In the United States, the National Labor Relations Board publishes periodic updates on legal guidelines for regulating employees’ use of social media during working hours.
