ABSTRACT

Business correspondence generally takes the form of emails or paper letters. Both forms deliver strategic messages to targeted individuals, and both are concise: The business letter, for example, is usually one page, plus an envelope. Different business messages have different strategic organizations. The different ways to organize business messages support the strategic purposes of the different forms of business correspondence. Paragraphs in email messages resemble those in business letters: They are not indented. The first segment on business correspondence presents the standard format for letters and emails. Email messages have mostly replaced slower, more expensive paper letters, but for many recipients, email still lacks the formality and gravity of an old-fashioned paper letter. There are several different kinds of business correspondence. They are Good-news correspondence; Bad-news correspondence; Sales correspondence; Pitch correspondence and Job-request correspondence.