ABSTRACT
Aural writing—writing for the ears—is increasingly important in the age of digital and social media. It is the style of writing used when making a live presentation in front of an audience or for one that is recorded or transmitted to the audience. And, of course, major differences separate writing for audio, which has no pictures, and writing for video, which is dominated by pictures. For example, strategic writing for television commercials and video news releases involves designing images as well as crafting the words that enhance them. The value of learning how to write for the ear has grown with the increasing prominence of social media videos as well as podcasts-a digital audio file downloaded from the internet for use by the listener on a device of their choosing. The format used in writing audio and video scripts focuses on the needs of the announcer and/or actors.
