ABSTRACT
Good design should work seamlessly with the people words to reinforce the strategic message. Most often, graphic artists design pages using a grid system that provides an invisible structure for aligning and repeating elements on a page. While there are no absolute rules, less is usually more when it comes to design. The goal in good design is to create a harmony between elements that works in tandem with the overall message. When elements spring out symmetrically from a central point, such as a point on an axis, they have radial balance; the central point provides a center of gravity for the design. Good design directs the eye in the desired sequence of movement. Making an object larger, more sophisticated, more ornate, more brightly colored or closer to the foreground can increase its emphasis or dominance. Positive space is the occupied area in a layout that contains copy, photographs, headlines or other design elements.
