ABSTRACT
The convergence of old, new, and ‘now media’ is made possible by modern technology and contemporary distribution models. ‘Now media’ encompasses various types of contemporary digital devices, content, and delivery. ‘Now media’ extends to viewing programs on social media or video sites, such as YouTube. Convergence refers to the blurring of boundaries between all types of electronic communication media as they merge together on devices such as a smartphone, tablet, or smart television. While technological convergence via the Web has been a reality in mass media, convergence between print culture and electronic media culture has often been difficult. Traditional mass media share characteristics such as audience, time, display, distribution, distance, and storage. Electronic media regulation is still guided by the scarcity principle, because both radio and television use parts of the electromagnetic spectrum, and that space is limited. During the 1950s, radio listening moved outside the home to make way for television.
