In a message-dense world of over-communication, we often find it hard to know where the truth lies. This chapter explores how trust affects psychological and emotional wellbeing and how we can question and make sense of conflicting information sources. Current events and popular trends, such as COVID-19 and plastic surgery, can explain how we manage our personal health and welfare, And, why some of us ignore medical advice. ¬¬¬In a climate of fake news, conspiracy theories, and anti-expert attitudes, the chapter examines what it means to be ‘entitled to an opinion’. To conclude, it revisits the work of philosopher Roger Bacon to supply a blueprint for critical thinking to empower decisions around health and wellness.