In this chapter, we consider ‘the storied nature of human conduct’, that is, narrative psychology. It supplies the basis to explore approaches to wellness – from academic to pop psychology to ‘common sense’ views. The chapter explores the stories we live by with the self-concept at the centre, as the bridge between the body and the social world. It also explains schema theory and how we use schemata to manage cognitive processes to make sense of a complex world. The chapter asks ‘who am I?’ and examines how this sense of self shapes our welfare and self-care. As politics, power, and ideology are overlooked factors, the chapter examines the effects of austerity measures on health and wellbeing. It concludes with a discussion of inequality and intersectionality – on being woke and staying woke. And how better wellbeing stories start with better questions.