ABSTRACT
A great deal of time, energy, effort and money are expended on the realisation of a brand. Moreover, a great deal of care is put into maintaining the value of the brand for the enterprise. Brands often mean quality and certainty to customers. For enterprises and marketers, brands mean a way to differentiate themselves. The strength of the brand indicates to what extent the brand can grow, while the stature indicates what the strength of the brand is. To arrive at a correct assessment of the brand, the consecutive steps that can be taken are explained under application. The Brand valuation method is based on four pillars: differentiation, relevance, appreciation and knowledge. A brand receives respect from the perception of the customer. This perception has to do with what the customer expects from the brand and whether the brand lives up to the expectation.
