ABSTRACT
I. Ansoff’s growth model is frequently used, especially in economically favourable times. Due to the better economy, consumers will spend more and the productivity of businesses will increase. The Ansoff growth model gives four growth situations in which the enterprise can end up. On the basis of two vectors, product and market, a matrix with four growth strategies is created: Market penetration, Market development, Product development and Diversification. Companies can increase turnover and make more profit via the Growth Strategies of Ansoff. The model provides the enterprise with a considered choice for a certain growth strategy. Risk-avoiding enterprises can better not apply diversification and perhaps exclusively stick with market penetration. The model gives options for modelling growth but any further organisation of its development and the implementation of these options is lacking.
