ABSTRACT
Just like every other company, family businesses want healthy turnovers and to make profits. Family businesses often have a combination of financial and non-financial objectives. It turns out that in the eyes of the stakeholders in family businesses, there are wide variations in the perception even of the most basic subjects. Family businesses can therefore be successful in one dimension but not in another. With the aid of P. Sharma’s matrix, insight can be obtained into the total results of the family business. On the basis of this matrix, family businesses can set up the correct strategy to go from quadrant II, III or IV to quadrant I. It is important that this strategy is carefully set up and implemented. For example, a company that is in quadrant III and exclusively focuses on the business results can become entangled in family relationships and therefore not end up in quadrant I but in quadrant IV.
