‘Networking’ is the conscious activity of getting to know new people or maintaining existing relations. Entrepreneur use business cards to introduce yourself to others. These small, sturdy paper cards contain information about entrepreneur and entrepreneur's business. Business cards are an absolute must for an entrepreneur. They cost next to nothing and are easy to take along and hand out. The recipient will usually keep them, some people even collect them. Through promotion, entrepreneur present entrepreneur's to the market. Advertising is only one of the means in entrepreneur's promotion package. A corporate design is the way in which an enterprise presents itself to the outside world. Think of a company name, logo, fonts used in correspondence, texts layouts, use of colours and style of illustrations.