ABSTRACT
In principle, when managing the relationship between the context and the business, the business can choose to adjust the nature of that context, or to influence and change the context. Fixing or changing the strategy of a business is not simple. Step-by-step approach will be nuanced and put into perspective through an assessment of some aspects of strategic management that necessarily deviate from the plan. The art of strategic management lies in ending or stimulating products at the right time. A business can choose to realize the chosen strategy by its own efforts, or it can attain this strategic goal through cooperation or a takeover. At the beginning of the 1990s people started to doubt the ‘practicality’ of strategic planning.
