This chapter takes issue with the hermeneutic tradition’s somewhat homogenizing view of both culture and psyche. To do so, the chapter lays out a perspective that puts into a psychoanalytic frame the political and cultural theories of both Stuart Hall as well as Laclau and Mouffe. In positing a constant dynamism and conflict between what Gramsci had described as hegemonic and counter-hegemonic social forces, these theories offer to a social psychoanalysis a way to conceptualize unconscious processes that are shaped by both the forces of capitalism and the forces of resistance to capitalism.