ABSTRACT
This chapter will begin by outlining the discussion in the field of motivation around the notion of cultural influences on the structures and manifestations of motivation. Since most conceptualizations of motivation, whether language learning motivation or otherwise, concern a notion of the self and others, the chapter will provide an overview of theory and research that proposes cultural differences in these construals, in relation to independent and interdependent societies. Next, the chapter considers key features of the instructional setting that may be seen to interact with language learning motivation, before identifying the medium of instruction. Different models of CBI will be reviewed, outlining what they entail, how they differ, and how they are seen to interact with language learning motivation. The discussion will help advance the notion that accounting for sociocultural context, as distinct from assuming inherent cultural differences, may be a more fruitful direction in future theorizing and research about language learning motivation. Within this consideration, the case of Hong Kong will be examined through the lens of the SCOLAR study.
