ABSTRACT
A variety of concept generation techniques can be employed to spur ideation. At the end of the concept generation stage, the application of one or more concept generation techniques will result in a set of product concepts and a corresponding set of product concept statements. Scenario analysis aims to paint futuristic scenarios, frame potential problems emerging from these scenarios, and envision new product concepts to solve these problems. The three relationship analysis techniques are two-dimensional matrix, morphological analysis, and conjoint analysis. Lateral search is a catch-all category of concept generation techniques that do fit the previously given categories. Accordingly, creativity plays a role in all concept generation techniques and a particularly important role in the categories of brainstorming and lateral success. Concept generation represents ideation activities that a team or company undertakes to amass a valid set of product concepts.
