ABSTRACT
Communication skills in person, through writing, on the telephone, and in front of large groups constituted the bulk of knowledge, skills, and dispositions that this field demanded. Growing exponentially in popularity, Facebook is a social utility that many schools use, although few schools maximize its effectiveness or fully grasp its potential. The Facebook Company develops technologies that facilitate the sharing of information through the concept of social networking, which essentially is the “digital mapping” of people’s real-world social connections. A poorly planned and organized Facebook page can be disastrous. The Chesterfield County Public Schools near Richmond, Virginia, utilize Facebook effectively to communicate important information to stakeholders. Facebook and other social networking sites have similarly caused school districts to develop policies for their use by students, staff, and administrators. Twitter Incorporated was founded in 2007 on the simple concept that people wanted to know what their friends were up to at any given time.
