ABSTRACT
Digital is a broad term. It is sometimes uncritically used as a badge to represent anything “new”. The label for the consequences of using digital technologies, “digitalisation”, is a coverall for all aspects of the economy and society affected. Digitalisation has now created vast and automated parts of the economy that function invisibly, although the consequences and outcomes can be highly visible. The impact of digital on society and the economy can be regarded as the biggest shift in behaviour and practice since the Industrial Revolution and the current culmination of the changes achieved over that previous 250 years. The value of creating a successful digital presence can be measured at its most base level through the financial rewards associated with the rise of the new and digitally enabled role of “influencer”. Digital also enables closer alignment of perspectives and values. The pivotal digital technology for all this opportunity is the internet.
