ABSTRACT
Graduates need to succeed in an increasingly competitive world. Irrespective of whether people are seeking a role in a multinational company, starting a job in people's family’s business, seeking a life partner or launching people's own startup, the challenges are multifaceted. Expectations can run high, and there is a sense that it is all too easy to fail. A good strategy tends to have a consistent set of elements, irrespective of whether the vision relates to an individual or a larger organisation. The role of digital is as an enabler and an aspect of the overall strategy. The consideration of digital within a strategy should not be fragmented into isolated systems. The history of the term “digital strategy” is grounded in a misunderstanding of the role of digital within a strategy and a misunderstanding of the purpose of a strategy. Weighing up benefits of different vehicles will also reinforce the characteristics of the internet and digital as a distribution channel.
