ABSTRACT
The Theory of Change aims to address the linkages between goals, objectives, strategies, outcomes and assumptions. Theory of Change is used in a variety of organisations, including charities, governments and companies for many purposes, but it is particularly popular in situations in which it is a form of social change that is being sought as the outcome of the project. The power of the audience produces a need for ever more transparency in all our interactions. The value that people create that benefits people's audience is reciprocated by different forms of value they return back to people. Social change is increasingly embedded in all our collective thinking, which further reinforces the benefits of applying a Theory of Change to people's own project. A trial could be devised to test this hypothesis and a statistical relationship identified. A Theory of Change can be used from the beginning to the end of an initiative.
