ABSTRACT

Business channels like Bloomberg have the screen bombarded with visuals, graphics and text information. The term ‘visuals’ covers a multitude of information methods to aid the storytelling: stills, slides, captions, computer-generated charts, graphs and stylish images that establish corporate identity and appear to fill the wall behind the newsreader. Texts can go into the bottom third of the screen to convey updated information. For the journalist dealing with graphics there are some simple but important conventions and rules. More complex graphics may come from a graphics designer. Chromakey is an electronic means of displaying still or moving pictures behind a reporter or presenter.