ABSTRACT

The practices that constitute the domestic order have long been denied or made invisible in Brazil. It was the large estate and its production aimed at foreign markets that have historically been privileged not only by agricultural policies but also by social imaginary constructed along the “economic cycles”. This chapter debates the maintenance of production for the family’s own consumption, improvement of food processing in rural establishments and the social revival of artisanal homemade products as a new market integration strategy. The crisis of the industrial model revealed the resilience of domestic forms of food production and consumption. As peasantry entered the capitalist markets, production for farmers own consumption began to be interpreted as a remnant, being synonymous with backwardness or with practice averse to modernization. Artisanal small-scale processing of food products has been essential for the socioeconomic reproduction of family farmers. In addition to artisanal and colonial, other meanings also mobilize artifacts and practices that characterize the domestic order.