ABSTRACT
Research on a market, as it applies to a specific service, is still a must, especially with designing a sustainable strategy. Additionally, understanding the context within which one may work in a foreign market remains crucial, as several of the interviewees mentioned. One relevant theme related to the idea of moving away from one’s own ideas and methods to solve problems in another country. Policies are established to allow service suppliers to gain greater and easier access to an overseas market. These policies impact a service supplier’s ability to compete. With the continuously growing digital economy, many trade agreements, including the General Agreement on Trade in Services, lack clear-cut rules and enforcement mechanisms to liberalize digital trade while also ensuring privacy protections and addressing cybersecurity matters. The US–Mexico–Canada Agreement modernized the North American Free Trade Agreement by considering the current digital economy.
