This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses a variety of methods of developing creative attitudes, including probably the best known Osborn-Parnes Creative Problem Solving Process, working in small groups, stimulating high levels of interaction, setting non-standard tasks, as well as the use of humour by the tutors, provided that it is related to the subject matter of the class. It addresses the problem of marketisation of higher education and its ensuing negative consequences, especially decreasing access for individuals with fewer resources or from less affluent families as a result of ever-increasing tuition fees. The book then outlines the concept of the co-creative university whose distinguishing feature is the capacity for multi-level cooperation involving regular contacts not only between academics and students, but also between them as a group and a wide range of external stakeholders.