ABSTRACT
This chapter shows ways in which motivation plays an important role in the creative process. It addresses the issue of creative destruction brought about by the implementation of creative solutions, especially those that undermine the sense of job security of less qualified employee groups. Research on creativity shows that individual generation of original ideas has been the subject of interest to researchers for hundreds of years. Creativity is fostered from early childhood by way of social interactions, in which a young person is exposed to the world of culture and symbols which require them to respond in ways that develop both imagination and creativity. Creativity is encouraged by a range of factors, which include working in collaborative groups, acceptance of unsuccessful efforts, and engagement in practical activities accompanied by reflection on how they can be performed more effectively. Creativity is determined by the interaction between individual and environmental factors.
