This chapter explores the rationale and factors behind the marketisation of higher education. It provides an overview of problems caused by the flaws inherent in the present academic staff evaluation systems, including the marginal importance attached to the involvement of research staff in education and dissemination of good educational practices. The turn of the 20th and 21st centuries marked a period of transformation of universities into powerful consumer-oriented corporate networks. The pressure towards marketisation was also caused by insufficient funding. Marketisation is directly associated with the concept of entrepreneurial university, which is perceived as the next stage in the evolution of the higher education system. The state, due to its capacity to distribute budget revenues and its responsibility for the public good – such as the provision of high-quality education to its citizens – has a wide range of tools with which to shape the conditions under which universities operate.