ABSTRACT
Marketing and branding are some of the most important early-stage indicators of a company’s potential success. With traditional marketing, the goal is growing an existing business, but Lean Marketing helps startups get clear on who they think they are as a brand and who they are trying to connect with. Lean Marketing takes the guesswork out of marketing in that critical first year so the startup can build brand awareness more quickly with the right customer. ROAR for Good is a mission-driven technology company dedicated to cultivating safer workplaces. Their platform, AlwaysOn, was designed to protect hotel employees. As a startup, building the right team is critical to scaling the business. But too often, founders come together on the basis of a vague concept of a future success rather than on shared values. Bubble Wrap® could reduce total packaging cost by using less material, reduce package size and weight, and reduce loss from damage.
