Sport Communication, Strategic Communication, and Strategic Sport Communication

This chapter defines the key terms that drive this book. The two key terms are sport communication and strategic communication. These two terms are broad and the reader needs to know how we are using the terms in the book. The first part of this chapter is defining these two terms. The second part of the chapter explores the value of approaching sport as strategic communication. This includes an overview of the five-step strategic communication process we will be using in the book.