ABSTRACT
Where you choose to distribute, whether it is in a certain region, market or outlet, is also a vital building block of value. Whether it is online or offline, urban or rural, traditional or non-traditional, where and how your [S] Product is purchased is a vital decision that you and your team must make. If done correctly, this building block amplifies your story and the inherent positioning that you are trying to create. If done incorrectly, the opposite will happen.
