ABSTRACT
Welcome to Section III! This is the “step-by-step” part of the book, where all of our previous discussions of value now turn into the reality of you and your company actually creating value. By the end of this section, you’ll have a comprehensive marketing strategy, value proposition and implementation plans that will guide you through the launch, monitor, analyze and revise process of never-ending improvement. The following chapters will help guide you through this entire process from beginning to end.
