ABSTRACT
Steps 2, 3, 4 and 5 are designed as a self-enclosed four step process to help you define Building Block #2, your LRTC, and Building Block #3, The PWS. After reading Section II, it might seem obvious to you that Step 2 should have immediately focused on the customer. But actually, the secret to making sure you’ve chosen the correct Lightning Rod Target Customers and identified the most important Problem Worth Solving is actually first focusing on “The Why.”
