ABSTRACT
Now in Step 11, it’s time to bring all of the ideas that you generated in Step 10 and organize these into complete, viable strategic options for you to evaluate and choose the best to implement. Using the Step 11 Strategic Options Worksheet, or your own preferred method, you’ll organize each of the eight key building blocks into a comprehensive set of marketing strategy options. In the space provided or using whatever media you prefer to organize your thinking, please outline your ideas for your LRTC, [S] Product, Story, C-Channel, D-Channel, and Value System, Force of Attraction and Service Flow into complete strategic options.
