ABSTRACT
Now that we have the foundation built with a very clear Value Mindset, understanding what marketing is, what value is, how to calculate value and finally what marketing strategy is, here in Section II we’re going to explore each of the 12 building blocks of value. These will become your tools for creating the highest possible levels of value for the products and services that you make. The goal of this entire section is to help you accomplish two things:
To get you familiar with each one of these individual building blocks of the value so that you’ll clearly understand how to best work with them
To learn how these building blocks of value can be used together in concert to create world-changing marketing strategies.
Because these building blocks are in your power to define, create and organize, they are at the heart and soul of the practice of marketing and will mandate exactly how much value you and your company can co-create.