ABSTRACT
This chapter introduces the concept of storymaking as managing for sustainability in organizations. Storymaking is conceptualized as entailing processes of care for maintaining, preserving and repairing the world. Through the case of plastics, storymaking is presented as a countermovement to dominant power relations expressed in Benjamin’s metaphor, “the Angel of History.” It is argued that storymaking as an ethical and political concept is developed through “pearl diving into the past.” This involves rediscovering storytelling in the Greek Agora as well as rediscovering Benjamin’s storytelling as a grounded and embodied practice. Storymaking is constructed on the basis of Latour’s ontological re-composition of humans into terrestrials. The Terrestrial refers back to Gaia as a new ethical location for thinking, judging, questioning and creating. Lastly, the structure of the book is described.
