ABSTRACT
This chapter focuses on consumer taste and practices. It explores a wide range of forms of consumption: music, film, taste in food, and reading habits and shows that partners in binational couples have a more developed taste for and appreciation of that which is foreign. This mainly reflects that partners in binational couples are self-selected for openness. This chapter is most relevant for providing evidence as to the transforming potential of being part of a binational couple. Liking a particular national cuisine, for instance, correlates with being married to or cohabiting with someone from that national cuisine’s country. Also, whether foreign partners in binational couples like film in its dubbed or original version depends on the prevalence of either version in the country where they now reside. Micro-connections like these illuminate how binational couples exogenously contribute to the long-term transition to a cosmopolitan society.
