ABSTRACT
This chapter addresses the difference between analog effects that are created with the camera and those that are added digitally at the post-production stage—even though it turns out that the genius in “Sicko Mode” comes from blending these two approaches. Broadly, diegetic sounds in music video include: all sounds which were captured in-camera during the filming of the video (footsteps, chatting, etc.); those added with sound effects or voice-overs in post-production; or any sound apart from the recorded album-version audio track that is perceived as part of the narrative action. Effects that manipulate a viewer’s sense of time are known as speed effects. The most common in-camera speed effects are time-lapse (time is sped up) and slow-motion (time is slowed down). Finally, the chapter discusses the relationship between musical rhythm and the rhythm of cutting from shot-to-shot in music video because this video’s special effects are highly rhythmic in nature.
