ABSTRACT
The last section of Psychology for Sustainability, 5th edition, titled Being the Change We Want to See, comprises two chapters that encourage readers to take what they have learned and apply it as changemakers in the world. This first chapter in the pair prepares readers to initiate, participate in, and lead efforts for systems change. Even small improvements in systemic processes and infrastructure will have broad impact by making sustainable behavior easier, cheaper, and more accessible for everyone. Systems transformation will come from individuals combining their efforts through collective action. This chapter unpacks concepts associated with spheres of influence in which individuals can engage collectively. Social networks of innovators, early adopters, and opinion leaders propel diffusion of innovation and connective action in the mainstream. Formal organizations change through transformational leaders and others who use their power (referent, expert, and legitimate). Civic participation includes voting, public discourse, political campaigning and candidacy. Social movements are spurred through activism. Indirect action tactics such as rallies, marches, and grassroots campaigns raise awareness and muster support. Direct-action techniques such as strikes, boycotts, and civil disobedience force systems change. Historical and contemporary examples of each are described, including the 2017 People’s Climate March, #NoDAPL, Greenpeace, Earth First!, and Extinction Rebellion. Moral convictions, participatory efficacy, and social identity (including superordinate and politicized) support collective action. Challenges include pluralistic ignorance, social media slacktivism, conflicting identity affiliations, and negative perceptions of radical activism. The chapter concludes with inspirational examples of youth collectives for the climate and systems transformation of Samsø Island.
