ABSTRACT
This chapter provides an introduction to the book and to the subject of airport marketing. It consists of two main sections. The first section considers how airport marketing has evolved including the forces that have influenced change, how airport marketing has emerged within the context of the marketing era and the growing interest for airport marketing in industry and academia. The second section outlines the approach to airport marketing taken in this book including how definitions of marketing can be applied to airports and the implications of service industry marketing. The second section also provides an overview of the book’s structure.
