ABSTRACT
For lean, value is all feasible activities in the view of customers. Feasible here means caring for customers, so that external customers are willing to pay for it. The issues that customers care about are related to their needs, ability to pay, and time for their needs. Therefore, what is valuable to customers is what meets their needs in a certain price and time. The term customers include internal customers and external customers. Internal customer are employees in the next stage process. External customers are end customers of the process. This seems contrary to the view that lean must satisfy external customers. Moreover, in the past, the company has focused on customer, the internal customers. Prioritizing customers is not lean monopoly. Various methods of improving quality lead to customers. Similarly, many companies place the word “customer” in the company’s vision and mission. Value is determined by customers themselves.
