ABSTRACT
Chapter 7 highlights the key religious and historical influences on Indian culture, and considers the extent to which they have shaped the values, norms and behaviours of Indian people. It then examines the key cultural dimensions that have been argued to distinguish Indian culture from other cultures. After this, other approaches to understanding Indian culture are examined, and geographical and generational cultural diversity in India highlighted. Finally, the chapter examines the link between Indian culture and entrepreneurs’ business practices.
