ABSTRACT
This chapter shows how to apply methodological approach to a third and final kind of data, from “new media.” New media technologies include various social media, from more traditional forms like email and blogs to newer forms like Facebook, Twitter, YouTube, TikTok, and Instagram, with new platforms being developed constantly. New media communication is usually densely networked, often with many recipients receiving messages and with linkages to other posts through forwarding and quoting. Archival and new media data more often reveal pathways that are amplified by mass or social media, with one-to-many links from various nodes to a broad range of addressees. Methodologically, in order to do discourse analysis beyond the speech event on new media data, the analyst must identify many smaller segments that might contribute to a pathway and show how they add up to a larger whole.
