This chapter deals with how to create an environment, both inside and outside an educational setting, which is conducive to supporting the wellbeing of all who learn and work there. Leadership and management is seen as the central tenet, around which the other principles revolve. The use of the word ‘visible’ is important, as it makes it clear that, while everyone must be involved in giving emotional wellbeing the prominence it deserves, it is very hard to make an impact without the support and backing of the SLT. As the pupil population has grown, free schools have been one way of meeting demand. Many are in deprived areas and are seen by the government as giving disadvantaged pupils access to greater choices. Free schools can be set up by charities, groups of teachers, existing schools or parents. They can be primary, secondary, all-through or 16 to 19.