ABSTRACT
The Ladies' Home Journal emerged in the late nineteenth century neither as a unique cultural phenomenon nor as the blind successor to Godey's Lady's Book. The Journal fit into a context in which women were targeted as readers of uniquely "female" information. The Ladies' Home Journal emerged as one of many magazines entering and framing this burgeoning market, and like the others it had to decide on a specific audience—the more specific the target audience, the more successful the magazine. The Ladies' Home Journal of the early twentieth century was both an important purveyor of twentieth-century culture and an enormously successful business enterprise. The Ladies' Home Journal of the early twentieth century was said to reach "an ideal type of home.".
