ABSTRACT
Although most of the editorial matter and advertising in the Ladies' Home Journal in the 1910s and 1920s concerned women's roles as wives, mothers, and homemakers, the topic of single and married women's paid employment also found a voice in the magazine. Several developments characterized single and married women's work lives in this period. During the nineteenth century, domestic work had accounted for the majority of women's nonagricultural paid employment—60 percent in 1870. Women's education in the public schools and colleges often bore the blame for such revolutionary attitudes, and the Journal contained several articles that advocated separate and decidedly unequal education for girls. Some of the advice offered in the Journal encouraged career-minded women to go to college, but the college route was not deemed the only route to respectable success.
