ABSTRACT
This chapter provides three perspectives, or lenses, through which to view team leadership and how those various lenses can assist in making teams more effective. The first lens is one that focuses on paying close attention to the market strategy of the organization and how it should drive key decisions. The second lens focuses on the multiple roles of the designated leader of a team. The third lens shifts to executive teams. These teams need to be populated by those who have honed their team skills well. The chapter operationally defines three fundamentally distinguishable, but complementary, aspects of team leadership. M. Treacy and F. Wiersema argued convincingly that for an organization to be a market leader, it must adhere to primarily one market principle. Product leadership means that a conscious decision has been made to put organizational resources into “doing new things,” in other words, being the first to market with a new or innovative product or service.
