ABSTRACT
Present, live, revenue-producing customers must be the first priority of any organization. They are the golden geese who pay the daily bills. The sides of a small angle create a huge gap when they are extended far enough! Don’t neglect small hints: be organized to detect them, catalog them, analyze them and act upon them. Customer loyalty is actually eroding faster than ever before, and immediate steps should be taken to stem any detected trend. Today’s computer technology provides all the necessary tools for the creation of a meaningful database on all present and potential customers. The same approach should be taken with potential customers, tracking their progress with competitive products and services. The same principle applies to all different types of businesses: consumer, industrial, transportation, etc.
